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Knowledge is Power
Last week, I told you that I was going to be making some changes to the way that I do business. Now it’s time to get into some of the nitty gritty details of what I’m doing and how I think it will help you.
What I’m doing is pretty simple. I believe in today’s market more than any time in the last 20 years (as long as I’ve been in the business), knowledge is power.
Knowing what’s going on in the housing market, what’s going on in the mortgage and how it can impact you are of vital importance. There are opportunities for almost everyone in today’s markets but it’s not the type of market that it’s wise to step into without having the knowledge that it takes to make wise decisions.
Therefore, I’m putting into place three new programs to help raise the knowledge that consumers and real estate professionals have in a effort to help people navigate this market more effectively.
Those programs are:
1. Interest Rate Alert: I can’t tell you how many times people read my “Mortgage Market Week in Review” and then e-mail me and say, “Hey Tom, where are rates at?” They aren’t looking at the attachments that have the rates but are just looking at the information and I’m fine with that. This program will give people a very simple “snapshot view” of rates on a daily basis. It will consist of a short e-mail or text message with the current rates for a 30 and 15 year fixed and 5/1 ARM with no points, 20% down and credit scores of over 740. This will be sent out every day between 9:30 and 10:30 Eastern Time. In addition, any time that we get an intraday rate change notification, you would get two additional alert updates: 1) A notification that within the next 10 to 30 minutes, rates will either be getting better or worse (depending on what’s happening). 2) An update on what the rates are once we get them.
2. Program Change Alert: Any time that we get program changes, I’ll send out a program alert. This will be an overview of what the changes are and a summary of the situations that it might affect. How often would those happen? A lot more than you might expect. For example, we got three of those between August 18 and August 20.
3. Mortgage and Housing Market News Alerts: This would be any “breaking news” that could impact the housing and/or mortgage world. Examples would be things like inflation reports, housing statistics, news of a bailout of Fannie or Freddie etc. How often these would go out would depend totally on what’s happening in the market on that particular day.
I’ve attached a sign up sheet to this post that gives you the ability to sign up for any or all of these information services. Let me know if you have any questions on them.
Please put thomas.vanderwell@53.com in your address book in case it isn’t already. These instant alerts will come over from me, to me, with you as a blind carbon copy. That gives me the ability to send them out faster but also makes spam filters able to catch them sooner.
As always, if I can be of help, please let me know and if you know anyone who might benefit from these, feel free to forward this on to them.
Oh, and why am I doing this? It’s pretty simple in my mind: It’s the right thing to do. When I know and understand more than most do about what’s going on in the market, it’s the right thing to do to help others navigate it too. If it happens to bring me additional business, that’s a very nice “by-product” of it.
Thanks!
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